Wordpress Vs Adobe Search And Promote

People usually ask questions about various CMS integration with Search & Promote. Our answer is any

CMS can be integrated with Adobe Search And Promote. As we explained in previous posts, for any content/product website we can implement search and promote.

If it is a content website, we need to feed the url entry point to search and promote. Also we need to ensure the metadata defined in each page which will be used to map in S&P for better results. Since this is a necessary step for SEO we hope all websites must hold good with this theory.

If it is a product website, create product XML/text feed and feed it to search and promote.

The display logic(S&P output) is one option where in website owners can take better decision on. There can be XML, JSON or HTML outputs. Switiching between output forms after the mplementation gives overhead. So before starting with implementation, one has to decide on the output format.

Search and promote does not depend on any of the CMS / technologies involved in creating a website. Adobe made search and promote totally independent which makes the product unique.

How the CQ handles dynamic facets?

There are cases website uses dynamic facets. These facets appear based on search results. CQ has unique techniques to implement the dynamic facets. CQ also provides slot based facets & facet rails for grouping of websites.

We will be discussing on these features in coming posts.
Update; Adobe Search & Promote is now Adobe Target

CQ/ AEM Integrating with Adobe Search&Promote

People usually use Adobe search and promote with CQ developed websites.

Below is a good tutorial from Adobe blog on how to integrate search and promote with CQ.

http://dev.day.com/docs/en/cq/current/administering/integrating_with_adobe_marketing_cloud/search_and_promote.html

Search and promote can be integrated with CQ very easily if you follow above steps.

One of the major requirement when we deal with product website is, the input feed should be in defined format, also the S&P output XML which will be fed to CQ.

Advantages:

The major advantage of implementing CQ with S&P is both are product of same company, so the integration is quite easy. There are very good help tutorials available for S&P integration related FAQ's.

How long it may take?

An ordinary- less complicated website takes 2 weeks time usually and complications are purely on the facet structure, data, product, content structure.

Will S&P implementation can be done by a CQ guy?

S&P has lots of features to customize. If a new person do the work, it could be minimal usage of the product. So its better to approach a professional from Adobe to implement S&P.

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Update; Adobe Search & Promote is now Adobe Target, same tutorial can be referred for AEM Integration with Target.

Search And Promote FAQ

Frequently asked questions: Adobe S&P

 Below given are some usually questions which we hear before proceeding Search & Promote.
 These questions are the usually first questions heard before any search tool implementation.

1) Which site can integrate with S&P?
Anysite. Any site needs to be implemented with search can be done through s&p.

2) Is Day CQ website a mandate for S&P?

No

3) What components can be done using S&P?

Menu, breadcrumb, paginatione etc any feature to refine the search can be done through S&P.

4) What are the various sites S&P can work with?

Content Search - Crawls the web url and index, then display result
Product search -  Any kind of feeds with product info will be better for such search.

5) Advantage of S&P?

S&P provides better support compared to other searches. They have option to set business rules to promote an item.

6) Procedure to get an S&P Search implementation?

Contact Adobe to get an S&P Account, they also develop it for you and give maintenance and support further .

7) Site search account can be converted to S&P?

Yes Site search is an old version which can be easily converted/migrated into search and promote.  You need to contact Adobe sales team for this.

8) What about Mercado,Google site search migration to S&P?

Any other searches like Mercado, Google search can be also migrated to S&P with some effort.


9) Search And Promote is Free?

No.

10) Is it possible to use attribute loader in CQ as in site search?

Attribute loader is an add on to load additional data from a feed and make it available for index. Answer for the above question is yes. We can use attribute loader in new Search And Promote too.

11) Search and Promote cost?


Contact Adobe Sales Team.

Update; Adobe Search & Promote is now Adobe Target, Refer above page as Adobe Target FAQ.

RSS Feeds Vs Search - Promote

Have you ever thought about search & promote with RSS feeds implementation?

Yes it is possible, because RSS feed is an XML with <rss> version title. So its up to the feed reader to read the contents send by search & promote.

How to create RSS feed based search results?

RSS mainly works on its structure. So we need to have the basic structure of RSS and need to finalize the components in a feed (eg:images , title etc). Once this items are finalized use the S&P API to create RSS structure.

Once configured it with search, the new addition will be available through RSS posts for consumption.

Use of RSS with S&P?

When the site owner wants to publish the products or search results based out of each crawl, adding RSS is a very good option.

Update; Adobe Search & Promote is now Adobe Target

Dynamic Facet : facet when its name is not known

Dynamic Facet(facet when its name is not known):

Think a  scenario where user has to create a facet in a search and promote account, but its name is not

known when we start up the S&P configuration. So what we can do?

CQ is going to introduce dynamic facets for this task. So before this let us do a manual work around for the same.

Our requirement is quiet simple. We need a facet which we don't have their name in hand when work is done. Let us fold our sleeves and get into work.
Below are the steps for the same.

1) Define the facets in XML file.

2) Then in index connector we have to access this values to two fields called  test_facet_name,  test_facet_value through record/mapping.

3) This has now to be defined in meta data definition as text fields.Say test_facet_name, test_facet_value
4) In filtering script we need to iterate this name value pair and load the values in some name value fields like test_name1{name,value},test_name2{name,value}.....

5) Now we need to create meta data with text fields test_name1, upto how many unknown named total facets required.

6) There is a limitation in S&P, we need to contact Adobe team to raise the meta data count.

7) Then this name value is is passed to output by creating facets with names  as test_name1, test_name1 etc upto total number of facets.

8) Now display it through presentation layer.(remember to add those in transport layer too.)

Now the dynamic run time generated facets are ready. Actually these facets we are naming in run time, it was created already during configuration.