Wordpress Vs Adobe Search And Promote

People usually ask questions about various CMS integration with Search & Promote. Our answer is any

CMS can be integrated with Adobe Search And Promote. As we explained in previous posts, for any content/product website we can implement search and promote.

If it is a content website, we need to feed the url entry point to search and promote. Also we need to ensure the metadata defined in each page which will be used to map in S&P for better results. Since this is a necessary step for SEO we hope all websites must hold good with this theory.

If it is a product website, create product XML/text feed and feed it to search and promote.

The display logic(S&P output) is one option where in website owners can take better decision on. There can be XML, JSON or HTML outputs. Switiching between output forms after the mplementation gives overhead. So before starting with implementation, one has to decide on the output format.

Search and promote does not depend on any of the CMS / technologies involved in creating a website. Adobe made search and promote totally independent which makes the product unique.

How the CQ handles dynamic facets?

There are cases website uses dynamic facets. These facets appear based on search results. CQ has unique techniques to implement the dynamic facets. CQ also provides slot based facets & facet rails for grouping of websites.

We will be discussing on these features in coming posts.
Update; Adobe Search & Promote is now Adobe Target

CQ/ AEM Integrating with Adobe Search&Promote

People usually use Adobe search and promote with CQ developed websites.

Below is a good tutorial from Adobe blog on how to integrate search and promote with CQ.

http://dev.day.com/docs/en/cq/current/administering/integrating_with_adobe_marketing_cloud/search_and_promote.html

Search and promote can be integrated with CQ very easily if you follow above steps.

One of the major requirement when we deal with product website is, the input feed should be in defined format, also the S&P output XML which will be fed to CQ.

Advantages:

The major advantage of implementing CQ with S&P is both are product of same company, so the integration is quite easy. There are very good help tutorials available for S&P integration related FAQ's.

How long it may take?

An ordinary- less complicated website takes 2 weeks time usually and complications are purely on the facet structure, data, product, content structure.

Will S&P implementation can be done by a CQ guy?

S&P has lots of features to customize. If a new person do the work, it could be minimal usage of the product. So its better to approach a professional from Adobe to implement S&P.

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Update; Adobe Search & Promote is now Adobe Target, same tutorial can be referred for AEM Integration with Target.